Illasmaqua’s Jo’mina. This is a colour you have to see in real life to appreciate – I haven’t seen anything like this by another brand. It’s a very bright warm purple creme. It’s nearly neon and has the quality of purple highlighter. In fact, I held up my fingers to a purple highlighter I have and it is the exact same colour. Jo’mina is very opaque (i.e. not at all a jelly, unlike American Apparel’s Neon Violet – review here - full disclosure though, Neon Violet is a completely different colour) and goes on near-flawlessly in one coat. I used two coats, mostly out of habit, and to go over some tiny patchy bits.

I salivate over this. I can’t stop looking at my fingers. I’m constantly surprised by how gosh darn BRIGHT this is. I mean, as bright as it can get for a light-medium purple creme. You need this. Worth the $18CAD, I would say, as this is a colour I see myself going back to time and time again, especially for the warmer months.

On a somewhat unrelated note, who else is peeved that we Vancouverites only get Illamasqua nail varnishes here? I’m waiting with bated breath for the full makeup range to arrive at some point. Fingers crossed!